Managing and responding to Google Algorithm updates is an integral part of AndMine’s SEO agency services.
SEO is all about ensuring that your digital content is generating the best organic traffic by having a high ranking on Google and other internet search engine results. A huge part of getting it right is understanding exactly what Google values and rewards as well as what is penalised when it crawls your content and indexes it; this is called the Google Algorithm. An in-depth understanding of the Algorithm allows you to fully align your SEO strategy to real best practice SEO and consistently generate the best possible traffic for your website.
It sounds simple but as fast as the global network of SEO specialists can ‘crack the code’ of Google’s Algorithm, it updates. You may have heard terms like Panda, Penguin or Hummingbird around this topic – these are names of major updates announced by Google. It’s no secret, however, that between these huge updates, minor alterations take place all the time.
So, in order to keep up in the SEO digital landscape, you need to be aware of the updates as they happen and apply any relevant changes to your SEO content strategy. To take it a step further and stay ahead of the game, you need to anticipate what elements of SEO the future Algorithm updates will tackle and preemptively design your strategy with this forethought in mind.
We started tracking Google’s Patents years ago to see what SEO characteristics were more important than others. From this, we have built an in-depth knowledge base around the Google Algorithm which we leverage when delivering SEO services for our clients.
Since the very beginning, our thinking around Google’s updates and trends has been consistent: sticking to an honest, straightforward content strategy (white hat SEO) will be better in the long term than ramping up scam tactics (black hat SEO) to boost organic results. Any black hat success will ultimately be rendered not just obsolete but counter intuitive for your business when the Google Algorithm updates to penalise this activity.
By strictly adhering to our white hat motto, we can wholly fulfil out commitment to deliver best practice SEO for our clients – and it has worked for us so far. For example, when Panda was released, we saw an average 15% organic uplift for all of our clients. This was because our internal wiki and strategy already accounted for link farms being wiped out at some stage.
So, it turns out managing the Google Algorithm is pretty black and white(!).
With AndMine helping you manage your SEO efforts around forecasted Google Algorithm updates, rather than acting purely in response to updates, you will benefit from a consistent and lasting improvement in your Google ranking and organic traffic.
Want to make sure your SEO is protected against the next Google Algorithm update? Get in touch.
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