AndMine is a leading Australian eCommerce, e-Tail, e-Marketing company that specialises in design, development and ongoing marketing services. We’ve built standalone stores and worked with franchise businesses to develop multinational and multi-language platforms. This sector has advanced by leaps and bounds in the past decade, and while we’ve built tons of eStorefronts, the ones with the best and most stable return and growth come from the following 4 platforms:

eCommerce Top 4 Platform Recommendations


From Great Design to Perfect Functionality

You can easily meet style guides and common functionalities with any platform. Design is simply a reflection of your creative budget, as all platforms have the flexibility to take your design where it needs to go. The key question, however, is which to choose and when (your choice of platform has an enormous bearing on success). We also tackle ‘switching platforms’ (call us on this), but for a new build, consider the options below;


Basic with benefits;

Woo Commerce is great, fast to install and is built on top of Wordpress. You will benefit from what the supercharged, 10-year-ahead content marketing platform has built in. So it’s most ideal when you want the 2-in-1 solution and spend a chunk of your marketing activity on content publishing. However, it starts to fall over when you push Woo commerce to do more than out-of the-box configurability. We also build WooCommerce for clients who want a simple solution on top of an existing Wordpress site with strong organic traffic.


Obvious to Enterprise; 

The “Hosted” SaaS platform leaders for configurable out-of-the-box eCommerce are BigCommerce and Shopify. Some clients pre-choose the platform based on how they like the advertising (fair enough), but it really comes down to how much more you want the site to be out of the box. They are both brilliant, have hundreds of features out of the box (many of which you may never use) and have extensions through dedicated APP stores. To choose one over the other, the devil is in the detail. We say “obvious” as they are obvious eCommerce choices for most companies. You get a lot of bang for your buck. We say “to Enterprisebecause both platforms have enterprise pathways which we have extended enormously for clients, including pushing the system past configurable to custom, and building custom apps. This includes everything from syncing custom ERP and accounting tools to Visual Merchandisers, and everything in between. One note though, once you move to enterprise on these platforms, your budget and maintenance will enter an enterprise level as well.


Enterprise;

Magento2 is our preference for Enterprise eCommerce. It is a step-up from the obvious SaaS, out-of-the-box hosted platforms. In a programming sense, we can edit the core database, while the other platforms will be locked down.  This provides the greatest flexility between configurable out-of-box functions. The line between Obvious to Enterprise and Enterprise, or Woo / Shopify / BigCommerce OR Magento2 will again, come down to the specific function or functions required, and your budget. If a single 10% function will chew up 50% of the budget, will it make 50% of the returns or save 50% of the ongoing resources? If not, consider simplifying the build and adding on to it once you achieve certain goals.


Before you Build.

We encourage companies to look carefully at the phases in each project, to not over-invest, and to consider the functional requirements vs. benefits before build. There will be either an obvious discussion or a small investment upfront to ensure you get the best out of your eCommerce launch. And if you need to build upon, switch or scale; locally, nationally or globally, we’ve done that for our clients too.

Finally, our end-to-end approach means we can build the eCommerce storefront, then optimise it for profitable returns for you. There is no point building a store that doesn’t yield profit, and to touch audiences in every way possible, you must structure your sites in ways that benefit from cross-promotions from day one.

Sign Up
for Digital Advice and Event Invitations

We don't use a sales team, we rely on our 20+ years at the forefront of digital, and we love to share our knowledge.

To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

Trusted by

Eway
Grow Rich
Swin
Bondi Sands
White Suede
One Shift
Liveoneday
The Age
Amino Active
Sports Power
McArthur Skincare
Shell
TSB
National Relay Services
iPrimus
Anthill
Dusa
Professional
DeeWhy Market
Forbes
ADP Payroll
Switzer
Hairhouse Warehouse
Brisbane Times
vissf
Fed Square
Green St Juice
abc
Castran Gilbert
QV Skincare
Marshall White
Chia
131 Pizza
Fresh Cheese Company
GooglePlay
OMS
Google
LBG Australia and New Zealand
Tony and Guy
Jetstar
Crumpler
Macmillan
Canberra
CBRE
Bank of Cyprus
Rock Pool Group
Watches of Switzerland
Microsoft-Certified-Azure-Fundamentals
Toy World
Ebay
Nmiinsurance
OJAY
University of Melbourne
BlackMores
Arthur Galan
National Museum of Australia
Bulk Nutrients
Tassal
CAN
Dinosaur Designs
Coles
Magento Solution Specialist
Etihad Stadium
21st Century Education Agency
Movember
ISO Certified
Schiavello
Maxine
Arc One
Fortune Institute
Jalna
Australia Goverment
Focus On Furniture
Australian Physiotherapy Association
Melbourne Heart
Paypal
Novvi
The Burger Cheese
Dial Before You Dig
Kay Burton
High Street Armadale
Van Egmond Group
DepSkin.com
Scrum
Tek Ocean
MAP
Digital Agency Panitsync
Grays Ecommerce
Acquia Drupal Certification
POSTER Magazine
Bintani
Positive Poster
Melbourne Central
Victorian Government
Oracle
Unsw Australia
Uber
Hanover
Madman Entertainment
Associated Press
Atlantic Group
GPT Group
Moov Head Lice
CSquared Executive
Drupal
Fairfax Media
Ello
Instant RockStar
Smh
SunSense Digital Agency
Max
RMIT University
Natralus Australia
Telstra
Cronos Australia
Aqium Gel
Engineers Without Borders
Ubertas Group
Grow Your Business
WTFN
Bigcommerce
Mamma Lucia
Rydges
Rackspace
MSAC
Engine Swim
Elucent
Melrose Health
Melrose MCT
AC/DC
Parker Lane
Royal Freemasons
Palace Cinemas
TPP
Magento
Smart Company
Vendor Advocacy Australia
Appstore
MyAccount
Metricon
James Buyer Advocates
Loan Market
Viktoria + Woods
tribe
Matchbox
Ego Pharmaceuticals
News

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature