AndMine is a leading Australian eCommerce, e-Tail, e-Marketing company that specialises in design, development and ongoing marketing services. We’ve built standalone stores and worked with franchise businesses to develop multinational and multi-language platforms. This sector has advanced by leaps and bounds in the past decade, and while we’ve built tons of eStorefronts, the ones with the best and most stable return and growth come from the following 4 platforms:

eCommerce Top 4 Platform Recommendations

From Great Design to Perfect Functionality

You can easily meet style guides and common functionalities with any platform. Design is simply a reflection of your creative budget, as all platforms have the flexibility to take your design where it needs to go. The key question, however, is which to choose and when (your choice of platform has an enormous bearing on success). We also tackle ‘switching platforms’ (call us on this), but for a new build, consider the options below;

Basic with benefits;

Woo Commerce is great, fast to install and is built on top of Wordpress. You will benefit from what the supercharged, 10-year-ahead content marketing platform has built in. So it’s most ideal when you want the 2-in-1 solution and spend a chunk of your marketing activity on content publishing. However, it starts to fall over when you push Woo commerce to do more than out-of the-box configurability. We also build WooCommerce for clients who want a simple solution on top of an existing Wordpress site with strong organic traffic.

Obvious to Enterprise; 

The “Hosted” SaaS platform leaders for configurable out-of-the-box eCommerce are BigCommerce and Shopify. Some clients pre-choose the platform based on how they like the advertising (fair enough), but it really comes down to how much more you want the site to be out of the box. They are both brilliant, have hundreds of features out of the box (many of which you may never use) and have extensions through dedicated APP stores. To choose one over the other, the devil is in the detail. We say “obvious” as they are obvious eCommerce choices for most companies. You get a lot of bang for your buck. We say “to Enterprisebecause both platforms have enterprise pathways which we have extended enormously for clients, including pushing the system past configurable to custom, and building custom apps. This includes everything from syncing custom ERP and accounting tools to Visual Merchandisers, and everything in between. One note though, once you move to enterprise on these platforms, your budget and maintenance will enter an enterprise level as well.


Magento2 is our preference for Enterprise eCommerce. It is a step-up from the obvious SaaS, out-of-the-box hosted platforms. In a programming sense, we can edit the core database, while the other platforms will be locked down.  This provides the greatest flexility between configurable out-of-box functions. The line between Obvious to Enterprise and Enterprise, or Woo / Shopify / BigCommerce OR Magento2 will again, come down to the specific function or functions required, and your budget. If a single 10% function will chew up 50% of the budget, will it make 50% of the returns or save 50% of the ongoing resources? If not, consider simplifying the build and adding on to it once you achieve certain goals.

Before you Build.

We encourage companies to look carefully at the phases in each project, to not over-invest, and to consider the functional requirements vs. benefits before build. There will be either an obvious discussion or a small investment upfront to ensure you get the best out of your eCommerce launch. And if you need to build upon, switch or scale; locally, nationally or globally, we’ve done that for our clients too.

Finally, our end-to-end approach means we can build the eCommerce storefront, then optimise it for profitable returns for you. There is no point building a store that doesn’t yield profit, and to touch audiences in every way possible, you must structure your sites in ways that benefit from cross-promotions from day one.

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To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

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High Street Armadale
Royal Freemasons
131 Pizza
Magento Solution Specialist
Moov Head Lice
SunSense Digital Agency
Peter Mac
CSquared Executive
Van Egmond Group
Carlton Football Club
Engine Swim
ISO Certified
The Canberra Times
National Museum of Australia
Heat Holders
Ego Pharmaceuticals
Fresh Cheese Company
Switzer Media+Publishing
Oakdale Meat Co
Dinosaur Designs
Wild Rhino Shoes
Australian Government
Craft CMS
Australian Anthill
Etihad Stadium
Boston Consulting Group
Bintani Australia
GPT Group
21st Century Australia Party
Aqium Gel
Microsoft Certified Azure Fundamentals
One Shift
Adobe Professional
Smart Company
Green St Juice CO
NMI Insurance
Engineers Without Borders
Madman Entertainment
Fairfax Media
DeeWhy Market
Instant RockStar
Victorian Government
Australian Physiotherapy Association
Tomorrow Stars Basketball
Plan It Sync It
DUSA, Deakin University Student Association
Celebrate Health
Toy World
Brisbane Times
Federation Square
Mecca Brands
White Suede
Federation University Australia
CB Richard Ellis
Focus On Furniture
Sunday Creek
Castran Gilbert
Unsw Australia
Grays Ecommerce
Melrose MCT
Buy Aussie Now
LBG Australia and New Zealand
Marshall White
National Relay Services
Sports Power
Tek Ocean
Bondi Sands
Melbourne Central
Watches of Switzerland
Melbourne Heart
The Age
The Burger Cheese
Catholic Insurance
Associated Press
Maximising First Impressions With Design – Oakdale Meat
Acquia Certified Site Builder Drupal
Bank of Cyprus
Cronos Australia
Amino Active
Think & Grow Rich Inc
Florsheim Shoes
Passage Foods
Mamma Lucia
Rock Pool Group
Vendor Advocacy Australia
James Buyer Advocates
POSTER Magazine
McArthur Skincare
RMIT University
Grow Your Business
Melrose Health
Arthur Galan
Viktoria & Woods
Ubertas Group
Macmillan Publishing
The Fortune Institute
Hairhouse Warehouse
The University Of Melbourne
Loan Market
Passage To India
Atlantic Group of Companies
Arc One
OMS – Order Management System
CAN- Common Wealth Bank
Melbourne Sports and Aquatic Centre – MSAC
SwinBurne University of Technology
Parker Lane
Dial Before You Dig
QV Skincare
Palace Cinemas
Street Kitchen
Natralus Australia
Australian Organic Food CO
Cell Therapies
SMH – The Sydney Morning Herald
Bulk Nutrients
Positive Poster
ADP Payroll
Matchbox Homewares


Our business felt dramatically behind online before starting with AndMine. The team there helped us maintain, update and grow our website presence with ease. In addition to developing our online store and beautiful hair competition website in record time. They make complex IT marketing trends simple to understand with superb service; they are a true pleasure to work with. Ben Kennedy, Nicky Clarke (UK)

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