We are an expert Social Media Marketing Agency who combine organic social strategy and advertising for platform leading results. Want the best game in social media for your organisation? No matter what it is, we pull apart the competition and drive dominance for you.

Starts with ideas that must be more creative than anyone else, we push everything through to commercialisation – how does it translate into value for money. If you’re spending in digital, you have to have multiples of return. If not, you you’re doing it wrong.

If you are going to win in Social Media Marketing, is about huge growth strategies, maybe starting small to begin with, but always there should be cumulative results. From training your internal resources, too fast growth and aggressive advertising strategies, we’ve done it all. And delivered outstanding success for our clients on all platforms.

Major Social Platform logos


Social Media Marketing Playbook

So, where to start? The introduction must have these key elements for your toolkit. It’s not necessarily to run them all, but to win in Social Media you’ll tick these boxes;

  • Creative Cut-Through
  • Social Media Calendar Planning
  • Winning the Influencer Game
  • Audience Targeting
  • Social Media Management Platforms
  • Growth Hacking Audiences
  • Advertising Support

The Best Social Media Agency playbooks, all start with creative cut-through.  First, get your design right, you need to own your style and territory. Without consistent design and tone of voice your message will be forgotten fast. Design is the foundation for the creative strategy. With design and style sorted, fill the strategy buckets up. What are the buckets? What are the themes that will make your social media shine? Getting those themes right is your Social Media character, your tone of voice (TOV). TOV is almost everything. It connects your social style to your brands / products to ensure your comms push commercial success, not just likes.


Serious Social Cut-Through

Social Media Marketing Spectrum

At Andmine we place huge emphasis on the WHAT your social media is going to say. In fact, we won’t be confident on results without having this is in a very strong place. And like everything online, we’re thinking how does it connect to the other cornerstones of your digital ecosystem? The bottom line is, if it isn’t interesting or doesn’t have superb cut-through, you’re going to get nowhere fast. So where is the Social Media sweet spot? So you all know what average posting looks like – posts getting a few likes. The other end is some crazy viral content that is click-bait interesting, but probably nothing to do with brand, product or services. Where it is really at, is that friend you know who’s got that natural charisma, gets huge engagement, and it seems effortless. That’s the brand character you need on social; relatable, entertaining, on-point. With one addition – aligned so it helps you sell, not just makes you heard. Just like SEO, it’s easy to build the wrong traffic.


Best Practice and Growth Hacking.

Assume we’ve you’ve got you setup with a killer TOV and social strategy. (Tick). Once we’ve got these buckets aligned, we start filling them up. Best practice builds in a 6-12 month calendar with a top-down posting approach. Without planning, you’ll run out of content that actually works or overpay for every interesting post you’re trying to get up. Rather, you want that micro-viral hit happening on every post, whether a well crafted hero video, or a quick off the cuff response.  We build in targeting, advertising support, influencers, and mega important; audience building. Below is an example of the process run just to growth hack audiences for a single client’s social ecosystem. You can either try to wing this by living and breathing social media, or leverage us to leap frog the barriers to entry. Honestly though, all the best practice, tips and tricks in the world are going to tie back to the WHY of cut-through.

Advanced Social Media Audience Targeting.


Winning Social Media Marketing

Without going into every aspect here, as that is what our supporting articles are for, no platform gives it away for free. In fact since Google worked out how to suck in advertising dollars by playing the organic / paid game, Social networks have rushed to deliver the same “pay us” philosophy. Some like Facebook building elaborate targeting opportunities, you must be across every one of them to work out how to spend on their platform. When you pay for advertising on Facebook, done well, it can get you 10X, 100X the return for the same social content strategy. A good example of things out of whack is Influencers;

Paying Social Media Influencers… Do you, don’t you…? No, you don’t need influencers, but if you’re going to run with them, own them. The PR value of this space has changed dramatically over the past few years, where brands are waking up to the fly-by-night “I’ll add my name to anything for X”. Clients have come to us after spending $1000s for a single post with no return. Been there? There are too many opportunities in digital to do it wrong. The lowest hanging fruit is RARELY the buzzwords at the time. Influencers are a commodity the same as any advertisement. What return will you get? Be clear as awareness and exposure is never guaranteed. Get advocacy and get conversions. Own every aspect of your marketing and be critical of the returns.

So how to win? Leverage us, fill gaps you’re not solid on, and like any investment, get a clear return. We juggle all aspects of the social media landscape, bringing Cut-Through ideas first, and being ready to iterate into new campaigns as ideas can go stale fast. We hone in on what works, finding the perfect line between Average and Click-Bait.


Get In Touch

We are a digital agency who prides in delivering an end-to-end solutions for social media marketing. In fact, we’ve been telling people to cross promote their digital ecosystem for over a decade. Our integrated approach sets us apart enabling us to deliver more technical solutions. We have achieved great results for brands inc. GoPro, Tassal, Metricon Homes, Melrose Health, Maxs, Tribe, Uber and many more. Get in touch and challenge us with your brand and business.

Sign Up
for Digital Advice and Event Invitations

We don't use a sales team, we rely on our 20+ years at the forefront of digital, and we love to share our knowledge.

To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

Trusted by

Canberra
street kitchen
Hanover
Oracle
LBG Australia and New Zealand
Eway
Sunday creek
Sports Power
Metricon
Etihad Stadium
Appstore
OMS
Cronos Australia
BCG
Acquia Drupal Certification
iPrimus
Movember
DepSkin.com
Florsheim
Bintani
Nmiinsurance
WTFN
SunSense Digital Agency
Engineers Without Borders
Forbes
Melrose MCT
Madman Entertainment
Tassal
Elucent
POSTER Magazine
Dinosaur Designs
Digital Agency Panitsync
Fairfax Media
CBRE
Engine Swim
Watches of Switzerland
Macmillan
Amino Active
National Relay Services
TSB
Victorian Government
Viktoria + Woods
Australian Physiotherapy Association
MAP
Natralus Australia
Google
BlackMores
Focus On Furniture
Bigcommerce
Instant RockStar
Parker Lane
Jalna
Crumpler
21st Century Education Agency
White Suede
Grays Ecommerce
Maxine
National Museum of Australia
Microsoft-Certified-Azure-Fundamentals
James Buyer Advocates
Associated Press
Grainshaker
Australian organic foods
DeeWhy Market
Palace Cinemas
Moov Head Lice
Positive Poster
Australia Goverment
vissf
GooglePlay
Fast.co
Hairhouse Warehouse
Unsw Australia
ISO Certified
Aqium Gel
The Burger Cheese
Professional
Loan Market
McArthur Skincare
AC/DC
Marshall White
Heat Holders
Drupal
Grow Rich
Oakdale
Brisbane Times
Uber
Garmin
Passage Foods
Smart Company
Mamma Lucia
Beaumont
Ego Pharmaceuticals
Swin
Atlantic Group
tribe
Fed Square
catholic insurance
abc
Melbourne Heart
Grow Your Business
Matchbox
Mecca cosmetics
Toy World
MSAC
Schiavello
Fortune Institute
Shell
Ello
Novvi
RMIT University
Smh
Kadac
Dial Before You Dig
Windsorsmith
News
Kay Burton
QV Skincare
Xavier
Bulk Nutrients
Naturtint
CAN
131 Pizza
Switzer
ADP Payroll
passage to india
Celebrate health
GPT Group
MyAccount
Max
Liveoneday
Castran Gilbert
Rydges
Tek Ocean
Ubertas Group
CSquared Executive
Arthur Galan
Rock Pool Group
Bostik
Anthill
Jetstar
Buy Aussie Now
OJAY
Wild Rhino Shoes
University of Melbourne
Ebay
Melbourne Central
TPP
Scrum
Chia
Magento
The Age
Fresh Cheese Company
Bank of Cyprus
Royal Freemasons
High Street Armadale
Tony and Guy
Telstra
Magento Solution Specialist
Bondi Sands
Arc One
Rackspace
Dusa
Coles
Vendor Advocacy Australia
One Shift
Paypal
Federation
Van Egmond Group
Melrose Health
Green St Juice

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

More Testimonials
AndMine-Google-Partner-Signature