We are an expert Social Media Marketing Agency who combine organic social strategy and advertising for platform leading results. Want the best game in social media for your organisation? No matter what it is, we pull apart the competition and drive dominance for you.

Starts with ideas that must be more creative than anyone else, we push everything through to commercialisation – how does it translate into value for money. If you’re spending in digital, you have to have multiples of return. If not, you you’re doing it wrong.

If you are going to win in Social Media Marketing, is about huge growth strategies, maybe starting small to begin with, but always there should be cumulative results. From training your internal resources, too fast growth and aggressive advertising strategies, we’ve done it all. And delivered outstanding success for our clients on all platforms.

Major Social Platform logos


Social Media Marketing Playbook

So, where to start? The introduction must have these key elements for your toolkit. It’s not necessarily to run them all, but to win in Social Media you’ll tick these boxes;

  • Creative Cut-Through
  • Social Media Calendar Planning
  • Winning the Influencer Game
  • Audience Targeting
  • Social Media Management Platforms
  • Growth Hacking Audiences
  • Advertising Support

The Best Social Media Agency playbooks, all start with creative cut-through.  First, get your design right, you need to own your style and territory. Without consistent design and tone of voice your message will be forgotten fast. Design is the foundation for the creative strategy. With design and style sorted, fill the strategy buckets up. What are the buckets? What are the themes that will make your social media shine? Getting those themes right is your Social Media character, your tone of voice (TOV). TOV is almost everything. It connects your social style to your brands / products to ensure your comms push commercial success, not just likes.


Serious Social Cut-Through

Social Media Marketing Spectrum

At Andmine we place huge emphasis on the WHAT your social media is going to say. In fact, we won’t be confident on results without having this is in a very strong place. And like everything online, we’re thinking how does it connect to the other cornerstones of your digital ecosystem? The bottom line is, if it isn’t interesting or doesn’t have superb cut-through, you’re going to get nowhere fast. So where is the Social Media sweet spot? So you all know what average posting looks like – posts getting a few likes. The other end is some crazy viral content that is click-bait interesting, but probably nothing to do with brand, product or services. Where it is really at, is that friend you know who’s got that natural charisma, gets huge engagement, and it seems effortless. That’s the brand character you need on social; relatable, entertaining, on-point. With one addition – aligned so it helps you sell, not just makes you heard. Just like SEO, it’s easy to build the wrong traffic.


Best Practice and Growth Hacking.

Assume we’ve you’ve got you setup with a killer TOV and social strategy. (Tick). Once we’ve got these buckets aligned, we start filling them up. Best practice builds in a 6-12 month calendar with a top-down posting approach. Without planning, you’ll run out of content that actually works or overpay for every interesting post you’re trying to get up. Rather, you want that micro-viral hit happening on every post, whether a well crafted hero video, or a quick off the cuff response.  We build in targeting, advertising support, influencers, and mega important; audience building. Below is an example of the process run just to growth hack audiences for a single client’s social ecosystem. You can either try to wing this by living and breathing social media, or leverage us to leap frog the barriers to entry. Honestly though, all the best practice, tips and tricks in the world are going to tie back to the WHY of cut-through.

Advanced Social Media Audience Targeting.


Winning Social Media Marketing

Without going into every aspect here, as that is what our supporting articles are for, no platform gives it away for free. In fact since Google worked out how to suck in advertising dollars by playing the organic / paid game, Social networks have rushed to deliver the same “pay us” philosophy. Some like Facebook building elaborate targeting opportunities, you must be across every one of them to work out how to spend on their platform. When you pay for advertising on Facebook, done well, it can get you 10X, 100X the return for the same social content strategy. A good example of things out of whack is Influencers;

Paying Social Media Influencers… Do you, don’t you…? No, you don’t need influencers, but if you’re going to run with them, own them. The PR value of this space has changed dramatically over the past few years, where brands are waking up to the fly-by-night “I’ll add my name to anything for X”. Clients have come to us after spending $1000s for a single post with no return. Been there? There are too many opportunities in digital to do it wrong. The lowest hanging fruit is RARELY the buzzwords at the time. Influencers are a commodity the same as any advertisement. What return will you get? Be clear as awareness and exposure is never guaranteed. Get advocacy and get conversions. Own every aspect of your marketing and be critical of the returns.

So how to win? Leverage us, fill gaps you’re not solid on, and like any investment, get a clear return. We juggle all aspects of the social media landscape, bringing Cut-Through ideas first, and being ready to iterate into new campaigns as ideas can go stale fast. We hone in on what works, finding the perfect line between Average and Click-Bait.


Get In Touch

We are a digital agency who prides in delivering an end-to-end solutions for social media marketing. In fact, we’ve been telling people to cross promote their digital ecosystem for over a decade. Our integrated approach sets us apart enabling us to deliver more technical solutions. We have achieved great results for brands inc. GoPro, Tassal, Metricon Homes, Melrose Health, Maxs, Tribe, Uber and many more. Get in touch and challenge us with your brand and business.

Sign Up
for Digital Advice and Event Invitations

We don't use a sales team, we rely on our 20+ years at the forefront of digital, and we love to share our knowledge.

To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

Trusted by

Heat Holders
Kay&Burton
The Canberra Times
MyAccount
Green St Juice CO
Van Egmond Group
Oakdale Meat Co
James Buyer Advocates
Scrum.org
Fairfax Media
Tomorrow Stars Basketball
Federation University Australia
21st Century Australia Party
Bintani Australia
Xavier
Garmin
Tribe
NMI Insurance
Boston Consulting Group
Positive Poster
The University Of Melbourne
CB Richard Ellis
GPT Group
WTFN
Australian Organic Food CO
Brisbane Times
Wild Rhino Shoes
Peter Mac
Victorian Government
NextTech
Tek Ocean
Telstra
Schiavello
Maxine
Cleanfit
Associated Press
PranaOn
SwinBurne University of Technology
Bulk Nutrients
iPrimus
Rock Pool Group
Mark Alexander Design
ABC
Magento Solution Specialist
Parker Lane
Marshall White
Australian Physiotherapy Association
Passage Foods
Grays Ecommerce
Fresh Cheese Company
Atlantic Group of Companies
Uber
National Relay Services
Dial Before You Dig
Naturtint
The Royal Melbourne Hospital
Australian Anthill
Arthur Galan
Think & Grow Rich Inc
Federation Square
Grainshaker
Toni&Guy
Rackspace
Street Kitchen
Bigcommerce
National Museum of Australia
MAP
Tassal
Catholic Insurance
Novvi
Toy World
Buy Aussie Now
Kadac
Metricon
Watches of Switzerland
OJAY
The Age
GooglePlay
CAN- Common Wealth Bank
Matchbox Homewares
QV Skincare
Florsheim Shoes
Mecca Brands
Chia
Beaumont
Elucent
The Fortune Institute
One Shift
Sports Power
Melrose Health
Royal Freemasons
Melbourne Central
Etihad Stadium
Drupal
Melbourne Sports and Aquatic Centre – MSAC
POSTER Magazine
Coles
LBG Australia and New Zealand
Unsw Australia
Ego Pharmaceuticals
Engineers Without Borders
Passage To India
Smart Company
Eway
DeeWhy Market
Ebay
Rydges
Bondi Sands
Arc One
Bostik
The Burger Cheese
RMIT University
Dinosaur Designs
Moov Head Lice
Movember
Magento
Loan Market
Cell Therapies
Viktoria & Woods
French Tables
DUSA, Deakin University Student Association
Vitura Health
Switzer Media+Publishing
Natralus Australia
CSquared Executive
Melrose MCT
Castran Gilbert
Sunday Creek
AC/DC
Carlton Football Club
Acquia Certified Site Builder Drupal
Liveoneday
Engine Swim
VISSF
Plan It Sync It
Cronos Australia
Crumpler
Madman Entertainment
ISO Certified
Grow Your Business
BlackMores
White Suede
TPP
Max’s
Aqium Gel
Australian Government
Macmillan Publishing
Google
Oracle
McArthur Skincare
Palace Cinemas
Fast.co
Hairhouse Warehouse
Jalna
ADP Payroll
Forbes
Ello
Vendor Advocacy Australia
ACTUATE IP
OMS – Order Management System
Celebrate Health
Windsorsmith
Shell
Instant RockStar
DepSkin.com
SMH – The Sydney Morning Herald
SunSense Digital Agency
Mamma Lucia
News
Microsoft Certified Azure Fundamentals
Craft CMS
Amino Active
Ubertas Group
Bank of Cyprus
131 Pizza
High Street Armadale
Melbourne Heart
Plants
Focus On Furniture
Appstore
Hanover
Adobe Professional
Jetstar
Paypal

Testimonials

The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety Victoria

More Testimonials
AndMine-Google-Partner-Signature