We are an expert Social Media Marketing Agency who combine organic social strategy and advertising for platform leading results. Want the best game in social media for your organisation? No matter what it is, we pull apart the competition and drive dominance for you.

Starts with ideas that must be more creative than anyone else, we push everything through to commercialisation – how does it translate into value for money. If you’re spending in digital, you have to have multiples of return. If not, you you’re doing it wrong.

If you are going to win in Social Media Marketing, is about huge growth strategies, maybe starting small to begin with, but always there should be cumulative results. From training your internal resources, too fast growth and aggressive advertising strategies, we’ve done it all. And delivered outstanding success for our clients on all platforms.

Major Social Platform logos


Social Media Marketing Playbook

So, where to start? The introduction must have these key elements for your toolkit. It’s not necessarily to run them all, but to win in Social Media you’ll tick these boxes;

  • Creative Cut-Through
  • Social Media Calendar Planning
  • Winning the Influencer Game
  • Audience Targeting
  • Social Media Management Platforms
  • Growth Hacking Audiences
  • Advertising Support

The Best Social Media Agency playbooks, all start with creative cut-through.  First, get your design right, you need to own your style and territory. Without consistent design and tone of voice your message will be forgotten fast. Design is the foundation for the creative strategy. With design and style sorted, fill the strategy buckets up. What are the buckets? What are the themes that will make your social media shine? Getting those themes right is your Social Media character, your tone of voice (TOV). TOV is almost everything. It connects your social style to your brands / products to ensure your comms push commercial success, not just likes.


Serious Social Cut-Through

Social Media Marketing Spectrum

At Andmine we place huge emphasis on the WHAT your social media is going to say. In fact, we won’t be confident on results without having this is in a very strong place. And like everything online, we’re thinking how does it connect to the other cornerstones of your digital ecosystem? The bottom line is, if it isn’t interesting or doesn’t have superb cut-through, you’re going to get nowhere fast. So where is the Social Media sweet spot? So you all know what average posting looks like – posts getting a few likes. The other end is some crazy viral content that is click-bait interesting, but probably nothing to do with brand, product or services. Where it is really at, is that friend you know who’s got that natural charisma, gets huge engagement, and it seems effortless. That’s the brand character you need on social; relatable, entertaining, on-point. With one addition – aligned so it helps you sell, not just makes you heard. Just like SEO, it’s easy to build the wrong traffic.


Best Practice and Growth Hacking.

Assume we’ve you’ve got you setup with a killer TOV and social strategy. (Tick). Once we’ve got these buckets aligned, we start filling them up. Best practice builds in a 6-12 month calendar with a top-down posting approach. Without planning, you’ll run out of content that actually works or overpay for every interesting post you’re trying to get up. Rather, you want that micro-viral hit happening on every post, whether a well crafted hero video, or a quick off the cuff response.  We build in targeting, advertising support, influencers, and mega important; audience building. Below is an example of the process run just to growth hack audiences for a single client’s social ecosystem. You can either try to wing this by living and breathing social media, or leverage us to leap frog the barriers to entry. Honestly though, all the best practice, tips and tricks in the world are going to tie back to the WHY of cut-through.

Advanced Social Media Audience Targeting.


Winning Social Media Marketing

Without going into every aspect here, as that is what our supporting articles are for, no platform gives it away for free. In fact since Google worked out how to suck in advertising dollars by playing the organic / paid game, Social networks have rushed to deliver the same “pay us” philosophy. Some like Facebook building elaborate targeting opportunities, you must be across every one of them to work out how to spend on their platform. When you pay for advertising on Facebook, done well, it can get you 10X, 100X the return for the same social content strategy. A good example of things out of whack is Influencers;

Paying Social Media Influencers… Do you, don’t you…? No, you don’t need influencers, but if you’re going to run with them, own them. The PR value of this space has changed dramatically over the past few years, where brands are waking up to the fly-by-night “I’ll add my name to anything for X”. Clients have come to us after spending $1000s for a single post with no return. Been there? There are too many opportunities in digital to do it wrong. The lowest hanging fruit is RARELY the buzzwords at the time. Influencers are a commodity the same as any advertisement. What return will you get? Be clear as awareness and exposure is never guaranteed. Get advocacy and get conversions. Own every aspect of your marketing and be critical of the returns.

So how to win? Leverage us, fill gaps you’re not solid on, and like any investment, get a clear return. We juggle all aspects of the social media landscape, bringing Cut-Through ideas first, and being ready to iterate into new campaigns as ideas can go stale fast. We hone in on what works, finding the perfect line between Average and Click-Bait.


Get In Touch

We are a digital agency who prides in delivering an end-to-end solutions for social media marketing. In fact, we’ve been telling people to cross promote their digital ecosystem for over a decade. Our integrated approach sets us apart enabling us to deliver more technical solutions. We have achieved great results for brands inc. GoPro, Tassal, Metricon Homes, Melrose Health, Maxs, Tribe, Uber and many more. Get in touch and challenge us with your brand and business.

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To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

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Oakdale Meat Co
Catholic Insurance
Think & Grow Rich Inc
21st Century Australia Party
VISSF
Movember
The University Of Melbourne
Macmillan Publishing
Kay&Burton
Tek Ocean
Marshall White
Metricon
SMH – The Sydney Morning Herald
QV Skincare
Bigcommerce
Elucent
Cronos Australia
High Street Armadale
Rydges
Xavier
Mecca Brands
Grainshaker
Windsorsmith
Beaumont
Bostik
GooglePlay
The Fortune Institute
Bank of Cyprus
Crumpler
Dial Before You Dig
ADP Payroll
ABC
Eway
Shell
Australian Physiotherapy Association
Matchbox Homewares
Amino Active
McArthur Skincare
Magento
Engine Swim
Buy Aussie Now
Grays Ecommerce
Schiavello
Vendor Advocacy Australia
131 Pizza
CB Richard Ellis
Dinosaur Designs
Unsw Australia
Switzer Media+Publishing
Acquia Certified Site Builder Drupal
Grow Your Business
AC/DC
Magento Solution Specialist
Google
Natralus Australia
One Shift
Federation Square
DUSA, Deakin University Student Association
SunSense Digital Agency
Passage Foods
National Museum of Australia
Scrum.org
Boston Consulting Group
CSquared Executive
Ego Pharmaceuticals
Fresh Cheese Company
Rackspace
Fast.co
Oracle
Melrose Health
LBG Australia and New Zealand
Hairhouse Warehouse
Naturtint
Street Kitchen
Craft CMS
Passage To India
Mamma Lucia
National Relay Services
Melbourne Sports and Aquatic Centre – MSAC
ISO Certified
Tribe
Loan Market
Aqium Gel
Garmin
Bulk Nutrients
The Age
Toni&Guy
Arthur Galan
Tomorrow Stars Basketball
NMI Insurance
Victorian Government
Smart Company
Forbes
Fairfax Media
Uber
Atlantic Group of Companies
Moov Head Lice
CAN- Common Wealth Bank
Australian Organic Food CO
Ubertas Group
Australian Anthill
News
Melbourne Heart
Tassal
Max’s
OMS – Order Management System
RMIT University
Novvi
Adobe Professional
OJAY
Florsheim Shoes
Parker Lane
Sunday Creek
Associated Press
Palace Cinemas
Madman Entertainment
Kadac
Australian Government
Castran Gilbert
Maxine
GPT Group
Hanover
SwinBurne University of Technology
DeeWhy Market
White Suede
Melrose MCT
Sports Power
Positive Poster
Plan It Sync It
Etihad Stadium
Appstore
MAP
Watches of Switzerland
Coles
Federation University Australia
iPrimus
Wild Rhino Shoes
Viktoria & Woods
Jalna
DepSkin.com
BlackMores
Ebay
Microsoft Certified Azure Fundamentals
TPP
The Burger Cheese
Carlton Football Club
Drupal
Royal Freemasons
Paypal
MyAccount
Celebrate Health
Jetstar
Rock Pool Group
Bondi Sands
Ello
The Canberra Times
Heat Holders
Engineers Without Borders
Van Egmond Group
Toy World
WTFN
Instant RockStar
Brisbane Times
Telstra
Focus On Furniture
Chia
Green St Juice CO
Arc One
POSTER Magazine
Liveoneday
Bintani Australia
Melbourne Central
James Buyer Advocates

Testimonials

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

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