We are an expert Social Media Marketing Agency who combine organic social strategy and advertising for platform leading results. Want the best game in social media for your organisation? No matter what it is, we pull apart the competition and drive dominance for you.
Starts with ideas that must be more creative than anyone else, we push everything through to commercialisation – how does it translate into value for money. If you’re spending in digital, you have to have multiples of return. If not, you you’re doing it wrong.
If you are going to win in Social Media Marketing, is about huge growth strategies, maybe starting small to begin with, but always there should be cumulative results. From training your internal resources, too fast growth and aggressive advertising strategies, we’ve done it all. And delivered outstanding success for our clients on all platforms.
So, where to start? The introduction must have these key elements for your toolkit. It’s not necessarily to run them all, but to win in Social Media you’ll tick these boxes;
The Best Social Media Agency playbooks, all start with creative cut-through. First, get your design right, you need to own your style and territory. Without consistent design and tone of voice your message will be forgotten fast. Design is the foundation for the creative strategy. With design and style sorted, fill the strategy buckets up. What are the buckets? What are the themes that will make your social media shine? Getting those themes right is your Social Media character, your tone of voice (TOV). TOV is almost everything. It connects your social style to your brands / products to ensure your comms push commercial success, not just likes.
At Andmine we place huge emphasis on the WHAT your social media is going to say. In fact, we won’t be confident on results without having this is in a very strong place. And like everything online, we’re thinking how does it connect to the other cornerstones of your digital ecosystem? The bottom line is, if it isn’t interesting or doesn’t have superb cut-through, you’re going to get nowhere fast. So where is the Social Media sweet spot? So you all know what average posting looks like – posts getting a few likes. The other end is some crazy viral content that is click-bait interesting, but probably nothing to do with brand, product or services. Where it is really at, is that friend you know who’s got that natural charisma, gets huge engagement, and it seems effortless. That’s the brand character you need on social; relatable, entertaining, on-point. With one addition – aligned so it helps you sell, not just makes you heard. Just like SEO, it’s easy to build the wrong traffic.
Assume we’ve you’ve got you setup with a killer TOV and social strategy. (Tick). Once we’ve got these buckets aligned, we start filling them up. Best practice builds in a 6-12 month calendar with a top-down posting approach. Without planning, you’ll run out of content that actually works or overpay for every interesting post you’re trying to get up. Rather, you want that micro-viral hit happening on every post, whether a well crafted hero video, or a quick off the cuff response. We build in targeting, advertising support, influencers, and mega important; audience building. Below is an example of the process run just to growth hack audiences for a single client’s social ecosystem. You can either try to wing this by living and breathing social media, or leverage us to leap frog the barriers to entry. Honestly though, all the best practice, tips and tricks in the world are going to tie back to the WHY of cut-through.
Without going into every aspect here, as that is what our supporting articles are for, no platform gives it away for free. In fact since Google worked out how to suck in advertising dollars by playing the organic / paid game, Social networks have rushed to deliver the same “pay us” philosophy. Some like Facebook building elaborate targeting opportunities, you must be across every one of them to work out how to spend on their platform. When you pay for advertising on Facebook, done well, it can get you 10X, 100X the return for the same social content strategy. A good example of things out of whack is Influencers;
Paying Social Media Influencers… Do you, don’t you…? No, you don’t need influencers, but if you’re going to run with them, own them. The PR value of this space has changed dramatically over the past few years, where brands are waking up to the fly-by-night “I’ll add my name to anything for X”. Clients have come to us after spending $1000s for a single post with no return. Been there? There are too many opportunities in digital to do it wrong. The lowest hanging fruit is RARELY the buzzwords at the time. Influencers are a commodity the same as any advertisement. What return will you get? Be clear as awareness and exposure is never guaranteed. Get advocacy and get conversions. Own every aspect of your marketing and be critical of the returns.
So how to win? Leverage us, fill gaps you’re not solid on, and like any investment, get a clear return. We juggle all aspects of the social media landscape, bringing Cut-Through ideas first, and being ready to iterate into new campaigns as ideas can go stale fast. We hone in on what works, finding the perfect line between Average and Click-Bait.
We are a digital agency who prides in delivering an end-to-end solutions for social media marketing. In fact, we’ve been telling people to cross promote their digital ecosystem for over a decade. Our integrated approach sets us apart enabling us to deliver more technical solutions. We have achieved great results for brands inc. GoPro, Tassal, Metricon Homes, Melrose Health, Maxs, Tribe, Uber and many more. Get in touch and challenge us with your brand and business.
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